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Posted on August 07, 2017

Levis tests 3D printing technology

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Over 50 years ago, the classic Levi's® Trucker jacket was introduced. Now, the brand is turning to futuristic modes of innovation in manufacturing, pioneering a new approach in denim design.
Levi's® Head of Global Product Innovation, Paul Dillinger, has been experimenting with 3D printing, creating digital renderings of the denim jacket which is essentially a shell of what the "real" thing could look like.
Paul is spearheading the project and is enthusiastic about the brand's newfound ability to "capture the real essence of a pair of Levi's and convert it into digital collateral." In doing so, the brand hopes to cut back on both material and manufacturing costs.
It's important to emphasize that 3D printing won't create an entirely functional jacket - all of the fine details seen on the "printed" denim are actually only impressions. But, this semi-duplicate product still proves meaningful for Levi's®.
"Everything that we recognize from this garment is captured in a topography scan," explains Paul.
So, what does that mean for the Levi's® brand?
"It challenges us, and our design team, to think about design differently, and to think about design strategies to accommodate an uncertain future," Paul told Fast Company.
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However, that doesn't mean that a 3D printed jacket will go directly to store shelves. To Paul, delving into digital rendering will instead help to elevate the brand in more long-term and forward-thinking ways.
Source and top image: Levi's
Learn more at the next leading event on the topic: Medical Innovations Forum USA 2017 External Link on 13 Nov 2017 in Santa Clara Convention Center, CA, USA hosted by IDTechEx.